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Nov 18, 2008

Cognitive Study ( Successful Communication Skill)


We meet infinite number of people everyday during our daily routine life. Sometimes we conclude that we have met good people and sometimes regret our meeting a person due to any bad experience. There isn’t any hard and fast rule to measure the greatness of any individual therefore there isn’t any scale to discriminate among the right and wrong individuals. Only it is concluded through human’s mentality and the experience it make.
          Communication scientist Leon Festinger (1962) in his theory states that; “human beings often have conflicting beliefs with actions they take, or other beliefs they have.  Cognitive Dissonance is when you have two good choices and you make your decision then you find yourself unsure or in doubt about the choice you made.  You might have to downplay the other choice in order to reassure yourself”. It means that when someone does not come up to our expectations, we mark that person as bad, unethical or incompetent even wrong.
          One might sort our several shortcomings in failure of a task while dealing with any individual in its daily life. Usually one refers all the shortcomings over the other person, because its human nature that it does not accepts its own faults. But in fact the flaw lies on both sides because communication is the only and the most successful adopted process in establishment and development of humans and is a bilateral process therefore; failure in accomplishing a task means failure of communication which involves both ends. Hovland, Janis and Kelly (1967) states that “Attitude changes result from an opinion change produced through reinforcement in areas such as attention, comprehension and acceptance”. One or the both ends lack in any of these attributes that results in communication abortion.

          Daily life successful communication is the most challenging task but could be achieved through small study and understanding of individuals cognition. Cognitive psychology deals with the processes involved in thinking, acquisition and storage of knowledge. Plato, the Greek philosopher in this regard suggested the idea of acquirement and retain of knowledge. He stated that the world is an illusion composed of ideas projected by human mind whereas reality only lies inside the minds of humans. So, the world is nothing but how humans perceive and imagine it hence all that exists belongs to the human psyche, therefore to understand the world understanding of human cognition is very significant. 
          While dealing in everyday life, no matter with whom; the requirement is of giving space to other person keeping in mind that the other person might be having varied level of cognition, better or worse then you. The cognition level of every individual needs time to be analyzed but for good communication and successful conveying of message in small time period, space matters a lot. The process of communication only becomes successful for sure when both sender and receiver accept the position of each other. There can be difference of nature, environment, culture, literacy rate, age, gender and much more. All these factors do affect the process of interaction and rate of understanding as discussed in Shannon and Weaver’s Model of communication in 1940’s.
          The cognition level is affected by everything involved in the development of an individual thereof, while communicating with anyone, one has to keep every aspect in mind and get ready for any type of reaction. The response could be timely or for longer period depending upon the cognitive dissonance individual keep. Every single decide for itself, selective exposure, perception and retention that satisfies its mental requirement that depicts that decision power is also influenced by this selective cognition. 
          Emotional status or high emotional arousal reduces effectiveness of effortful processes. If one is given difficult or demanding task in a sad mood, he/she would not be able to concentrate on that task reducing chances of fulfillment. The emotional tendency is according to the cognitive power allowing the person to control its emotions to the extent of its acceptance of a situation. This also helps in decision making and action taking.
          Cognition directs person to probe every dimension of a situation evolving best possible solution of an issue, in consequent of which most right steps to be taken. This not only justifies a private’s responsibility but encourages and moulds other’s skills by giving them a trend to follow. Hence, a good cognitive approach gives birth to more capable minds by increasing the chances of their acceptability through its own example. People then share and communicate their ideas more openly and accepts criticism more heartedly.
          Whole-hearted acceptance makes one understand all its actions naturally as he/she become compelled from its own conscious to brood over success or failure of their actions. It makes them realize the rights and wrongs and give them more hope for correction. Psychological control of cognition in itself is a strong tool in winning hearts and evacuating misunderstanding among healthy minds.
          The people who understand their own cognition and dissonances it suffers also found more profound in analyzing other’s cognition and deals more affectively in different matters. They become great successors in managing communication affairs establishing vast links for prosperous businesses. That’s why executives are expected to be efficient in organizations. World economics today are dependant on communication and psychology in its studies for sustainability. Not only this, human relations in every aspect is more relying on these two subjects for further existence otherwise there would remain no difference among humans and animals.


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